Paid Search (PPC)
Our Paid Search marketing services are designed to capture the attention of interested consumers and drive them to your website. The goal for each paid search campaign is to establish your company on the top Internet search engines. Once your advertisements are online, Zeta Marketing will maximize your campaign budget to make sure that your money is being spent wisely for a maximum return on your investment.
As part of each search engine marketing campaign, clients receive the following services:
Keyword Research & Competitive Analysis
By analyzing your competition, we locate the top performing advertisers in your marketplace. Armed with this information, our team begins customized keyword research for your product or service. Our extensive planning and preparation will give your campaign a huge relevancy boost, saving both time and money.
Zeta’s copywriting team uses the keyword research and competitive analysis to develop text-based advertisements for your paid search campaign. Multiple advertisements will be used for each group of keywords in order to find the best combinations.
Keyword Bidding Strategies
Each industry has a different level of competitiveness, and the bidding strategies can change daily. Our search team has run hundreds of different paid search campaigns in some of the most aggressive industries. Zeta’s search team will work with you to explain our bidding methods and give you insight into the advertising strategies of your competition.