Press Release
Our Press Release Service is a sophisticated public relations campaign designed for businesses desiring more than the standard press release. Harnessing the power of the media is a great way to generate interest that will drive relevant consumers and investors to your company. This package includes a competitor analysis report, a search engine optimized press release, public relations planning, and complete campaign tracking.
Planning
Knowing which media outlets to target allows us to optimize the newsworthiness of a press release. Zeta contacts members of the media and informs them of the anticipated press release and how it is of interest to readers. This preparation gives your press release an increased chance of being printed.
Distribution & Optimization
The final press release is distributed through multiple press release services. Beyond our own media contacts, Zeta will also send your press release through all the major media channels and feature your news in Yahoo’s news section.
Statistics & Tracking
With any advertising campaign, it is vital to monitor the effect it has to validate your investment. Zeta monitors the effectiveness of the Press Release Service for a month. An analysis of your search engine results will help determine the boost in your natural search engine rankings. The total number of website visitors and estimated number of press release readers will also be provided.